With the UK’s tech industry surging and Chancellor Rishi Sunak recently unveiling a new £375m fund aimed at fostering digital innovation in the UK, Business Matters caught up with Steven George-Hilley, founder of tech PR agency Centropy PR to discuss the latest comms trends.
Based in Shoreditch, London, Centropy is a leading tech PR agency, working with key clients including the UK government’s Institute of Coding, Absolute Software and tech industry body techUK. Founded in 2017, the agency has a team of 10 fulltime staff, specialising in tech PR communications campaigns. The agency has seen rapid growth in recent years, onboarding an array of new clients, from startups to established global brands.
As a tech PR agency, Centropy’s areas of expertise include cyber security, IT services, financial services, technology and fintech and the company works with a growing portfolio of retained clients. These include VC-backed start-ups, private equity driven businesses, legacy IT specialists as well as FTSE 250 listed companies.
The PR team specialises in bringing policy expertise to public relations campaigns. Many of Centropy’s clients provide key messaging support around AML, GDPR, KYC, cyber legislation and other core areas and are looking for agency partners that understand how to navigate these regulatory requirements. The team also helps businesses develop campaigns that resonate with political stakeholders, MPs and policymakers as well as think tanks and analysts.
The agency specialises in helping clients get into titles like the Financial Times and Forbes, as well as organising high profile Parliamentary debates and conferences.
“Our USP is that we go the extra mile for clients, helping them develop eye-catching messaging that not only excites potential customers, it also translates into memorable and high impact press coverage,” says George-Hilley.
“For all of our clients, tech PR isn’t just another service, it’s a vital aspect of their brand and marketing effort. Every story we develop, every headline we help them create will enable them to generate new sales leads, secure new investors and grow. The most enjoyable part of our job is that we’re right there in the action, helping them make their dreams a reality. When they see their latest research project or product announcement in the press, it’s a big moment for them, and there is no better satisfaction for us as comms professionals than helping them achieve this goal.”
recently, the chancellor, Rishi Sunak, made the commitment that ‘technology and innovation will be at the heart of the UK’s future economy which is why we are investing billions in R&D to help cement our status as a world leader in this field.’ With government backing for science, technology and digital innovation, George-Hilley is confident that tech and fintech companies will continue to seek tech PR agency support as part of their growth strategy.
“We work with clients of all shapes and sizes,” he says. “We have an open-door policy, which means that whatever the scale of the challenge or the specialist area of the client, we will listen. The budget range we work with can vary dramatically, but we are in the business of helping tech companies to thrive, whatever situation or stage of development they are at.”
Centropy PR is a leading tech PR agency, working with startups and global brands in the technology and fintech sectors.
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Tech PR Agency Profile: Centropy PR