Many shoppers look forward to flash sales, coupon codes, free trials and shopping discounts from their favorite brands.
Some people even take an extra mile by joining loyalty programs that reward regular patrons with bonuses.
In the betting space, the no deposit free bet is the most admired promotion by players and for a good reason: it has the simplest condition. You sign up for a free account. And then you receive a free bet as a reward.
Your bonus is worth real money. And depending on the bookie’s policies, you could win and cashout up to £500 from your no deposit free bet. Wait a minute. How is that fair to the sportsbook? How do gambling brands benefit from this promotion?
It Creates Brand Awareness
As mentioned, the no deposit betting bonus is a fan-favorite. Punters love bonuses that don’t require them to add a credit card. Instead, they prefer freebies with the least number of qualification requirements.
The no deposit bonus is an excellent example. All you need is an email address and you could claim money to bet on your favorite sport. In light of that information, this bonus makes people take a closer look at a betting website.
This is particularly true for low-budget customers. They’re not willing to risk their money at a new betting app, even if it’s just £10. And so, they search for brands with no deposit bonuses. And if they find the ideal website, they register to become customers.
It Helps Build Trust
A no deposit bonus is a great tool for building trust with customers. Think about it. What’s a new punter’s biggest fear? It’s losing money to a fraudulent operator. Due to that, everyone looks for a reason to trust a bookmaker before they create an account.
A no deposit free can provide a solution. By claiming this bonus, you get the chance to test a bookie’s app and website. You can take a closer look at its betting markets, odds and payment policies. After that, you’ll feel more confident to spend your money at the website.
Of course, every punter wants to claim the best free bet no deposit bonus. Not only does it help with maximizing profits, but it’s also a sign of a reliable betting app.
It Leads to Paying Customers
A no deposit free bet might look like an unnecessary expense. But it’s a powerful tool for turning leads into paying customers. If the promotion didn’t attract big-money spenders, sportsbooks wouldn’t dare keep it.
Instead, it’s a magnet for scoring new customers. It then helps build trust with this people. Some of them end up making a real money deposit at the betting website. And in turn, it leads to profits for the bookmakers.
To be clear, most betting companies don’t rely on this single promotion to score real money gamblers. They deploy a myriad of promotions, more so, those that involve real money deposits.
For example, a bookmaker can match your first deposit 100% up to £100. Or it could award you a £30 bonus if you deposit and spend £10. That way, the companies take less risk now that you must spend real money before you qualify for a freebie.
It’s Not Really Free Money
When you receive a giveaway from a brand, say a T-shirt or a cup of coffee, you’re not always obligated to buy something in return. With many no deposit free bets, there’s an obligation. And these days, it’s clearly stated in the terms and conditions.
Yes, you might qualify for a £10 free bet to bet on any EPL match. But after you win, there’s a rule that you can’t cashout your profit before you meet playthrough requirements. Also known as wagering requirements, playthrough is calculated as a multiple of your bonus amount.
Let’s say you receive a £10 bonus. A bookmaker could set a 5x playthrough. That way, you need to spend at least £50 (10 x 5) before you can cashout your profits. The best betting sites have a pretty small playthrough, say 1x or 2x.
It Creates a Positive Vibe about a Bookmaker
What’s the one thing every betting company wants besides making profits? Building a positive reputation. Every company wants to be loved by people. Unfortunately, there are not many shortcuts for fostering a positive vibe.
The only exception is when a bookie is generous with bonuses, more so, no deposit freebies. In that case, word spreads fast. It doesn’t matter if the bookmaker is new or established. When a company has a great bonus, people pay attention.
And in doing so, they help the betting website grow its brand. That’s because even if not everyone will deposit real money at the app, some people will. Or they will refer the bookmaker to their friends.
It Helps Beat Competition
The sports betting industry is insanely competitive. According to the UK Gambling Commission, there are over 800 registered betting brands in the UK. Most of these companies have an online presence and are constantly competing for the same market.
To stand out, the best betting websites give out high-quality bonuses. A high-quality free bet has few qualifiers and favorable terms and conditions. Many no deposit free bets fit this bill. They have few qualifications. And yet, they allow punters to have a shot at winning real money.
It’s a Win-Win Promotion
For the untrained eye, a no deposit free bet looks like a loss for betting brands. However, it’s one of the most effective marketing tools. That’s because it’s a promotion people love. Yet, it also drives sales for the companies.
As we mentioned, bettors view this promotion as a way to test a betting website. It’s also a chance to bet on sports risk-free. To the betting company, this bonus is a way to creating brand awareness.
More importantly, it’s a way to attracting paying customers. In the long run, the no deposit free bet can help a bookmaker score a loyal, high-stakes gambler.
Read more:
The Business Side of How Free Bet No Deposit Offers Work